Elada Nagornaya, the founder of LADA&LIZA fashion house, about promoting the brand in the international market

Elada Nagornaya, well-known businesswoman from Nizhny Novgorod, told in her interview to Coinstelegram, European business edition, about her landmark project in the fashion world, the Russian fashion house LADA&LIZA, which offers women around the world handbags, jewelry and accessories.

All these fashion items are handmade by artists using traditional Russian Khokhloma painting technology.

Elada Nagornaya said that thanks to modern interpretation of folk painting LADA&LIZA works are very popular among girls and women who seek to emphasize the diversity of their tastes through unique accessories. Among those, who already have handbags of the brand, there are popular artists, TV presenters and sports stars.

The founder of the fashion house told about the technology of making these unusual accessories, about the marketing campaign, which focuses not only on European but also on Asian markets, and about creative cooperation with other brands.

"As for accessories, now we have a collaboration with the YAROSLAVNA jewelry house, we are planning to collaborate with different fashion houses. Now in the process of implementing a project with an Italian company that sees our accessories as an element of their stuff," said Elada Nagornaya.

Read about what makes LADA&LIZA products interesting to modern women all over the world in the interview with Elada Nagornaya.