The main target of the LADA&LIZA Fashion House is to maintain ancient Russian technology of Khokhloma gilding, to foster the rich legacy of this artistic craft, known all over the world, to make it contemporary and breathe fresh life in Khokhloma.
Today Khokhloma painting enters a new stage of development: designers in a joint creative effort with hereditary painters of the world's only factory preserving traditions of Khokhloma painting have created a separate accessory line, which is called LADA&LIZA.
Our work is based on the idea of continuity of generations and a deep conviction that true happiness and prosperity are possible only where people treat their past with deep respect and honor their roots. This idea may be applied either to the Khokhloma industry and to life in general.
Thus, at the Khokhloma painting factory in Semenov, where all our products are made, entire families of hereditary women artists work. The knowing how to create intricate patterns is there passed down from woman to woman, from mother to daughter, from generation to generation. Girls absorb Khokhloma traditions and knowledge with their mother’s milk, they start to draw, having barely learned how to hold a pencil. From early childhood, they hear Russian fairy tales, and heroic epic ballads, and songs from their mothers and grandmothers, they study Russian history, and this, of course, reflects in their identifiable painting. For each of these women, Khokhloma is their entire life's work.
In the same way, every loving mother seeks to share her experience to her daughters, provide them with a good education, teach graceful manners, develop a perfect taste, initiate them into the classics of music, painting, and poetry.
Family legends of Khokhloma artists who work at the factory inspired us to create products painted in the spirit of the ancient craft. Taking the best from Khokhloma, we used this experience to create contemporary, sought-after accessories that would meet the needs of women in beautiful and unusual things “with a spark”. We tried to reimagine, transform and express in a new way traditional Russian style when creating rarefied patterns that perfectly fit products from LADA & LIZA Fashion House and allow you to create truly delightful ladylike and sensuous images. Today, we are passing from the ancient art traditions to the format of the modern fashion industry to allow Khokhloma to move with the times.
How Our Articles Are Made
LADA&LIZA is a modern brand and, of course, we are planning to develop it particularly in the segment of fashion jewelry. However, something will remain unchanged. When creating our products, we use solely and exclusively traditional Khokhloma gilding technologies.
Handbags and jewelry are made of hardwood by hand according to design sketches. The blanks undergo 7 stages of preparation: shaping, priming, saturation with olive oil varnish, tin coating, firing, painting and varnishing. You can learn more about this process in the "Technology" section. This is the sequence that allows us to get the famous golden surface on which the art painting is applied.
It is very important that we work in the format of a manufactory. The process of creating products is indeed very sophisticated and diligent, but this only emphasizes the exclusivity of accessories from the LADA & LIZA Fashion House. They could not be made in bulk, but only in limited collections. Each of them is one and only, inimitable.
Our products are painted by distinguished artists of the Russian Federation preserving the inestimable gift of Khokhloma. Each of these artists creates a unique pattern, and the ornaments always vary. Even within one line, ornaments are different from each other. In essence, artists and stylists design capsule collections, that never repeat.
Some products of the LADA&LIZA brand are of high artistic merit, which is confirmed by the conclusion of the Arts Council under the Ministry of Industry and Trade of the Russian Federation.
LADA&LIZA, who is it for?
Our accessories and jewelry are real masterpieces designed for women who greatly value their individuality, respect themselves, keep up with fashion, invest time in their image and create their own inimitable style. Bright, lush, attractive, striking the imagination with intricate patterns, they turn a woman into a real Russian beauty that nobody can keep the eyes off. This was exactly the kind of women who inspired great poets, writers, artists and composers, and we want to express this idea while painting the items for the new LADA&LIZA brand.
The brand’s spokesperson is Polina Dibrova, a well-known model, mother of three children and the winner of the “Mrs. Russia-2017” contest. An admirer of our jewelry is Anna Telegina, the holder of the title “Mrs. Russia-2018”, for whom the best Khokhloma artists created a magnificent crown with painting which is indeed beyond compare. The priceless experience of these ladies, being a symbol of the female higher purpose, motherly love, is an endless source of inspiration for us and it was one of the core components of the LADA&LIZA Fashion House concept.
Our items have already been presented at the most prestigious fashion venues in Russia, and in October 2019; an American actress Olesya Rulin complemented with our accessories her evening dress at the premiere of the musical Anastasia at the Pantages Hollywood Theater. We are proud that our handbags, scarves and jewelry have been chosen by the most attractive and respected women in the world.
The creators of LADA&LIZA Fashion House stand ready for the next heights and achievements, developing a new direction, constantly expanding the assortment, working on patterns and presenting to your attention a brand with excellent collections that would surely be close to your own heart. Let these products become your priceless family heirloom passing from generation to generation.